Over the last few years, more and more consumers have opted to engage with brands and businesses digitally. This technological evolution — while very beneficial for consumers — is extremely valuable for organisations, and it has only been fast-tracked by the impact of COVID-19 on social and economic activity. In
Community management is an essential part of brand communications, but it’s perhaps more important than ever during a time of crisis. Usually a crisis situation is limited to just one brand or industry, but in the case of the worldwide pandemic there has been no brand left unaffected. So how
SaleCycle recently ran a webinar focusing on the impact of Covid-19 on online retail – the facts and figures. Throughout the Covid-19 pandemic, SaleCycle has been collecting and analysing key market data. While the world continues to deal with the outbreak, online retailers have been faced with a different type
Read Article COVID19 caught us unaware but next time, we will be prepared, said Dr. Devi Shetty, Chairman & Founder, Narayana Health, while presenting keynote address at two-hour virtual web conference on Combating COVID19 Through Technology organized by NASSCOM Center of Excellence IoT & AI’s flagship healthcare initiative LHIF & NASSCOM Product Council.
Now more than ever, it’s obvious that agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that has also fostered an expectation that